Unfortunately, many online businesses are winging it when it comes to their content marketing campaign. Most don’t have a defined strategy so they’re simply publishing content— frequently and infrequently, valuable and not—in the hopes that it achieves some sort of favorable result. Some hit the jackpot with bits of viral content here and there, while [...]
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We are happy to have Mike Omar share with us his success with eBooks, now the fun disclosure: The view and opinions expressed by Mike Omar, may not fully reflect the view and opinions of The Content Authority, however, we have known Mike for some time and appreciate that he has something really great to [...]
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As I set out to write about Content Strategy, I did not want to write a blog article that was mysterious, overly technical, deep and out of touch. The last thing we need is an incomprehensible understanding of something that is not meant to be overly complex or hard to grasp! At the same time, [...]
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