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Article Marketing

Article marketing is a great way to brand your business and build consumer relations. It is also a fantastic method of building important backlinks to your website. Articles are like rental properties. The more web space you occupy, the greater the exposure of your product or service and the bigger the readership and following.
Article marketing is not difficult but does require time and patience. The more premium content is distributed, the more you are regarded as an authority in your niche.

Every Article Has A Purpose

Article marketing has to serve a purpose. Knowing this objective in advance will determine what kind of information should be relayed to your audience. There are many reasons why individuals choose to market their products and services with articles. Popular motives include backlinking, branding and increased readership.

Backlinking For SEO Strategies

Article distribution is a popular method of gaining backlinks. Link juice can increase the visibility of your website and raise your organic search engine rankings. The higher your pages rank, the more likely searchers will click on your site. Traffic is fundamental to your success. A great product is worth nothing if potential buyers
cannot see or read your offer. Articles used for backlinks should be informative and keyword-optimized. The keywords used to link back to your site should vary from article to article. The Google wonder wheel is an excellent tool that finds similar search phrases.

Become An Authority In Your Niche

Branding is a term used to describe the popularity and authority of a product, service or company. For example, the Nike brand can easily be identified by their infamous logo. This is because the company works hard to position themselves as authority figures in the fitness industry. They have successfully branded their logo and their image. This process applies to all companies big and small, online and offline. Articles used for this purpose should include premium information and multiple search phrases, which target a broader audience. You want to appeal to the masses and build your reputation.

Increase Your Readership With Social Media

Social media is gaining momentum everyday and is the future of online marketing. Tapping into this viral buzz is an important step in gaining a following an increasing readership. Sites like Facebook and SparkPeople have dedicated groups that want to hear and read about your expertise. Contributing to these groups is fundamental in
building trust. Submitting articles or blog posts to these organizations increases your chances of converting hot prospects into long-term customers. Nevertheless, blatantly making a sales pitch without first establishing your authority is not a good idea.

Avoid Content Farms, Aggregators and Scraper Sites

Creating buzz around your product or service should be fun and informative. Never use content farms or aggregators to spread your content. Be diligent when choosing where to host your articles. If your content is posted on another site, make sure you’re getting the most benefits for your writing. If your content is premium quality, it
will naturally spread without any extra effort on your part.

Titles Can Make Or Break The Deal

Titles should be long and descriptive. Never use less than 4 words when labeling your article. The more detail, the more enticing it is for a visitor to click and read. Think about what consumers are looking for and grab their attention by calling out to their desperation, fear or pain. Depending on the purpose of your article, never give
them total satisfaction. Lead them by the hand to take action.

Article marketing is an easy way to interact with the world wide web. When done right, it can brand your product or service, create a huge following of hungry buyers and eventually, money in your pocket.

Post Panda Tips

Post Panda Tips

If you have decided that it is time to reassess your article marketing strategy since the arrival of the Google panda algorithm changes, there are a number of tips that can help steer you in the right direction. Article marketing is still very much a viable option; it just needs a few tweaks to ensure continued success in a post-panda age. Whereas once upon a time you needed to target your efforts towards search engine visibility, your new focus now needs to be on your readers and fulfilling their needs. The following tips will help you to readjust your strategy and get you headed in a profitable direction that is sustainable over the long term.

Think of your article marketing strategy like a ship that has sailed off course. The prevailing winds at the time led you in the direction of ample keyword utilization, page views at all costs, and any link will do types of theories. That is absolutely positively most definitely no longer the case. If you want to right your ship and get it back sailing on course towards profitability you are going to have to make some significant adjustments in the way you do things. Follow these tips and you just might find calmer waters ahead.

Content is King

One of the biggest factors that caused a serious panda smack down for many websites was the existence of duplicate content. It used to be the norm to purchase articles and then post those articles on a variety of article directories. This is now a definite no-no. You need to determine which directories are your profitable ones (chances are you already know this) and then focus your efforts on those specific directories with fresh content on each one. Purchasing articles for usage only rights should no longer be part of your strategy. You want fresh content and you want that content to be well optimized. This leads directly to a second tip:

You Get What You Pay For

If you want articles that are going to drive profitable traffic to your website, you are going to need to make an investment. Pre-panda it was enough to drive any type of traffic to your site; this is so yesterday’s news. If you are going to be putting in extra effort to bring readers to your website you want to make sure that the effort is worth it. In a post-panda age where you have to fight for every reader you get, you want to make sure that the readers you do get find what they are looking for. The only way to do this is by delivering on your promise. If your articles are full of information that your readers find useful, chances are that they are going to return to you time and time again. If all they find is fluff and filler, they will instantly discount you as an unreliable source for useful information and will hesitate to listen to anything you have to say. If you want readers that are going to sit up and take notice, you need to provide them with content that delivers on its promise. The old bait and switch routine will not work; you want content that is full of useful information and you are only going to get that by investing in it. If a basic link is all that you are after, then you can still afford to pay for just a basic back linking article. However if you want readers that are going to find your articles engaging and that will heed a call to action, you need to invest in those articles. It is simple economics; you get what you pay for. Think of your investment in terms of a cost/benefit ratio. If you want higher quality readers, you are going to have to give them higher quality articles that provide intelligent information in a reader focused way.

Focus on Reader Needs not Search Engine Needs

If you want to drive readers to your website based on your article marketing efforts, those articles need to be reader focused. They need to be optimized with content that is intelligent, keywords that are dynamic, and a new addition to the strategy, sharable. In the exploding age of social media and mobile technology, you want your content to be sharable. If one reader finds your content interesting/amusing/thought provoking, you want them to be tempted to share your information with others. They tell two friends, and then those friends tell two friends, and so on. Let your articles do the work for you. Give your reader what they come looking for (and a bit more) and they are more likely to tune in again. It is no longer wise to market your articles strictly based on what a search engine is looking for; your articles need to give your readers what they are looking for. After all, that is the whole point of article marketing; you want to drive traffic to your website.

Post Panda Tips Summarized

If your article marketing strategy needs a little post-panda attention, remember the five D’s and your ship will be righted and sailing on course in no time:

  • Duplicate content is dead.
  • Deliver content that is sharable.
  • Depend on articles that deliver.
  • Develop relationships with your readers.
  • “Do unto your readers as you would have done to you ” give them what they are looking for.

 

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