The Internet is like an engine that is fueled by content. Without new content, people would lose interest in their favorite blogs and news sites, web marketers would be largely out of work and whole industries would collapse. Fortunately, new content will always be created, even though keeping up with the content demands of the Internet can seem impossible, at times. That’s why it’s important for businesses and individuals who depend on the web to hire content writers.
Generally speaking, you’ll find that there are two groups of people who need to hire content writers.
- Professionals and business owners who want to promote themselves online, but might not be skilled at producing high-quality written content
- Internet marketers and SEO professionals who need more written content than they could possibly produce themselves
Why Should Professionals Hire Content Writers?
Let’s say you’re a dentist with a modest practice in a mid sized city. Perhaps you’ve been practicing dentistry for about a decade, and you have a solid roster of patients who trust you and the services you provide. However, you feel like you’re losing ground to other dentists who use the Internet as a tool to attract new business.
You might be able to carve out some time to post to a blog on occasion, and you might be able to promote your practice somewhat effectively through social media. Unfortunately, there are some problems with this scenario:
- You’re an excellent dentist, but you’re not a skilled writer
- When somebody mentions Search Engine Optimization, or “SEO,” it sounds like Klingon to you
- You simply don’t have the time to update your website or blog with new content on a regular basis
If you’re a professional who can relate to this scenario, it’s probably a good time to hire content writers. Depending upon the quality of the writing you require and the amount of content that you need, you could farm out your content-creation for less than $200 per month. Obviously, you’ll need to budget for more money if you require dozens of blog posts each month that are written at the highest standards of quality, but the investment for good, solid content that can keep a blog or website current is quite minimal, especially when compared with other costs of doing business.
Most importantly, professional content writers are able to deliver content that is search-engine optimized. This means that the content targets specially-chosen key words and phrases with the goal of making your blog or website one of the top search-engine results. SEO is what will make you stand out when people search for a new dentist in your city, or if they are looking for a professional who can perform a certain procedure. If you’re a professional who takes his or her work seriously, you probably don’t have a lot of time to learn about SEO as you polish your writing skills. Instead, it’s much easier and cost-effective to hire writers to do the job.
Why Should Marketers Hire Content Writers?
When it comes to Internet marketing, Google is God. The company is more than just a search engine; it defines what is popular on the web, and it serves as a sort of clearinghouse for every piece of information that can be found online. If you’re an Internet marketer and you want to experience success, you need to know how to please Google with your content, and you also have to produce enough of it for the search giant to take notice.
Content marketing is a great way to earn income from the Internet, but Google has made it next to impossible for some marketers to use their bags of SEO tricks. Sure, there are some best practices that have been shown to improve search results, but quality content has become the most important factor when it comes to being an authority in the eyes of Google.
By hiring content writers, marketers can ensure that they have access to high-quality, well-written content at all times. Even those marketers who are especially skilled at writing will find value in hiring content writers because they can increase their output significantly, and for a very small investment.
How to Find Content Writers to Hire
Now that you’ve decided that it’s time to hire content writers, you have some options when it comes to securing their services. You can always post a classified ad in the newspaper or roll the dice with Craigslist. Others have suggested hitting up college campuses for talented writers who will work on the cheap.
- Agency writers are held to solid editorial standards
- Hiring writers through an agency allows you to use many different “voices”
- Agencies provide incredibly quick turnaround times
- Agency support personnel can connect you with the perfect writers for special projects (eBooks, press releases, product reviews, etc.)
- The costs associated with using a content agency are dwarfed by the associated benefits
How Will You Satisfy Your Content-Creation Needs?
Now that you’ve decided to employ other writers to help you with your content-creation needs, it’s up to you to determine how you move forward. Hiring content writers can save you time and money, plus they can ensure that your content is optimized for to be favored by Google’s super-secret search algorithm.
Whether you decide to find a local individual to help you, or you choose to use the services of an agency, there’s no doubt that posting high-quality content more regularly on the Internet will help you reach your goals.
Have you had experiences hiring content writers? What have you learned from the process? Let us know what you think by joining the conversation below.