Over the past couple years, algorithm updates from Google have effectively leveled the playing field for website owners. In years past, search results could easily be manipulated and websites that didn’t add any real value were able to rocket to the top of SERPs. Now it is content that Google and other search engines are [...]
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It has been about 3 months since Pinterest rolled out specialized pages for business. The social media site follows a trend set by other platforms allowing companies to connect on a new level with their customers and prospects. Some might say this was a quieter role out compared with the release of business pages for [...]
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It doesn’t matter whether you are a company or an individual in business. Eventually, someone will leave a negative comment or review on your blog, on your website, or some other public forum. The natural response is avoidance to these kinds of comments. Sometimes they get ignored and other times they get erased. Neither of [...]
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Google updates its algorithm hundreds of times in a year. Here are the rest of the updates for 2012 ending with some of the most recent changes to date.
An update (Panda 3.7) was applied to the Panda change on June 8, 2012 affecting less [...]
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After setting up pay-per-click campaigns, landing pages, social profiles and/or a really great website; you must have a way to track all the activity that is happening with these elements. Google Analytics provides webmasters and business owners with an incredibly powerful free tracking tool to get actionable data about their online business activities. While there [...]
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Most marketers dream of creating a great piece of viral content that tells the world about their brand. Unfortunately, it’s very much a hit and miss game, with few unknown brands successfully generating a viral buzz. Often content that goes viral sits on the Internet for months before it gains any real traction. There’s no [...]
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If you’ve done any kind of link building you know that as soon as a link has been established to your site, it is nearly impossible to get it taken down. Of course when the link is beneficial, everything is great. When the link is causing us to lose PageRank and position in SERP’s, it [...]
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