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SEO Firefox Addon

Whether you’re trying to optimize just one personal site or a host of money-making possibilities, there’s no denying that SEO can be a time-consuming exercise. Thankfully a lot of the repetitive work can now be cut out by installing an SEO Firefox addon or two. Below are some of the most popular SEO addons available for download.

SeoQuake

SeoQuake is a great tool that speeds up competitor analysis. Rather than having to check out each page seperately, this addon shows extra information on Google results pages — including the number of backlinks, the pages indexed, domain age and other SEO-worthy data for the results displayed.

SEO For Firefox

SEO For Firefox works in a similar way to SeoQuake, but displays different criteria for each search result. Expect to see details of .edu and .gov links as well as details of social media activity on sites such as Delicious. SEO For Firefox also provides links to useful tools such as Google Trends and Google Traffic Estimator.

KGen

The KGen addon shows you the keywords and phrases that are predominant on a website, both by repetition and weight. Use this on your own site to see what the search engines value as your priority terms or have a look at your competitors to see what it is they’re focussing on.

The addon has a handy feature that allows you to take all the data to clipboard so you can easily analyse and use for other tasks, such as tagging articles or social media work.

YSlow

YSlow is a handy tool that analyzes and rates a website based on performances. It uses 13 criterion to judge a site, giving it an overall grade on an A-F scale. It’s also kind enough to tell you what your site does well and what it does badly, offering suggestions to improve and speed up the performance of your pages.

User Agent Switcher

The User Agent Switcher addon has one function — to transform Firefox into another internet browser. This ability allows you to quickly check how your site looks when viewed from Google Chrome, Netscape or Opera. This is important to do when making changes to your site, to make sure that everything looks the way it’s supposed to on all browsers. Just because you’re using Firefox, that doesn’t mean everyone has made the switch from Internet Explorer yet.

The SEO Toolbar

Created by SEOBook, the same company that developed SEO For Firefox, this toolbar is filled with tools to help you with your search engine optimization. It has so many tools, in fact, that many will recommend this not alongside all the others above, but simply in place of them.

This toolbar is split up into different areas. The first displays information for the site you are on — backlinks, traffic, page rank etc — while the advanced section will show you the number of links to the page as well as the site and include all the .edu and .gov links as well.

The SEO Toolbar also offers tools to check search engine ranks for specific keywords, keyword research options the ability to highlight nofollow links and a whole lot more.

Having all of this in one toolbar may sound too good to be true, but even Microsoft has praised it.

List of Top SEO Plugins for Firefox

No matter what function you’re looking for, you’re sure to find an SEO Firefox addon that can help you and your site’s performance. Updates and new developments are constantly taking these addons  forward, increasing the scope of their abilities, so be sure to keep an eye out for ways to save yourself time.

Deep Link Ratio

As most internet professional are fully aware, proper search engine optimization techniques are vitally important when it comes to pageranking. Ultimately it is every website marketer’s goal to get their page ranked as high as possible with the major search engines. Many of the processes that are part of proper SEO include developing quality internal links, backlinks, rich content and keyword phrase density. Some techniques may be more important than others, but each contains their own relevancy when it comes to SEO. Many successful marketers place a heavy emphasis on building quality links for their site, whether they are inbound or outbound links. And two key concepts behind building quality links are deep linking and the deep link ratio.

First, deep links are links that are pointing to the interior pages of your site, and not the home page. Next, the deep link ratio is simply  There are many websites available on the internet that will help the internet marketer calculate the ratio. They will be able to determine how many actual deep links your site has and will be able to use that information to obtain an accurate ratio. Many in the industry consider an average that runs between 30 and 60 percent to be acceptable. However, this is purely subjective and one can only determine the true worth through trial and error. It is important to note that search engines do use the average in determining keyword search relevancy. Remember that this is not the only factor that determines a search engine ranking. The quality of the backlink is considered to be more important than the actual quantity.

So the question remains, “how does one obtain a quality deep link and how do I increase my deep link ratio”? Many skilled internet marketers will use article marketing as a tool to build a successful campaign. This simply means to place content rich articles at specific sites, blogs or forums that contain similar information as your site. Many professionals will use anchor text within the article that will point back to their site or blog. Others will simply add the link at the end of the article in an effort to drive additional traffic to their website or blog. However, linking at the end of one’s article is not always the best strategy. Many of the sites may have what is known as nofollow within their HTML code. This means that links that are placed within their site are not to be followed when a user clicks on it. Search engines disregard any link that has been hit with the nofollow label. However, some will add what is known as dofollow in their code. The theory behind this is to share content and relevant information which is commonly referred to as link juice. Article marketing is merely one strategy that is employed in one’s internet marketing effort. There are many other strategies to take into consideration when building a successful campaign.

No matter what one’s opinion of deep links and deep link ratio are, it is important to understand that search engines do take the numbers into consideration. This is why it is important to learn some of the basics when it comes to the two terms. Again, keeping the procedures as simple as possible will ultimately lead to a more successful venture, but digging a little deeper into how the terms ultimately affect a strategy is required. Whatever type of business you are trying to build, online or otherwise, requires at least a basic understanding of each term and how they work.

Deep Linking

Internet marketing and building a successful website requires one to continuously stay on top of the ever changing technology. One of the key ingredients to success is to take each and every term related to successful internet marketing and break it down to its basic form. Keeping the process as simple as possible has proven time and time again to be the way to build a successful campaign. However, one must also look a little deeper into how each process works, thereby taking some of the basics out and making things a little more complicated. This holds especially true when one is putting together internal links for their website or blog. Taking things to the next level in your link building campaign requires knowledge of a process that expands your strategy, and this process is known as deep linking.

By definition, deep linking is a link within one’s own website or blog that will direct a user to a specific piece of information, product or service that is not contained within the linked sites homepage. In short, it is creating a direct path to relevant information thereby reducing the amount of time a user has to spend trying to navigate their way around a website trying to find useful information.

Understanding the definition of this process is fine, but one may be asking “how this will help in fully optimizing their site”? A perfect example would be how affiliate marketers use deep linking to help boost sales and generate traffic to their affiliate site. Affiliates do not carry any inventory of their own and act as representative of the product or service they are selling. Therefore it is important for users of their site to be able to click on links that will produce relevant information as quickly and efficiently as possible. In the affiliate world, this is known as a click through rate. The higher the rate, the more sales one may be generating. Being able to eliminate information that is not relevant to a users request from a linked website is a powerful internet marketing tool.

There are some pitfalls when it comes to deep linking. Many opponents argue that the process eliminates the websites homepage from being a major contributor in one’s efforts to build a brand or service. It also unfairly directs users away from the homepage where companies have spent many advertising dollars promoting products or services via the homepage. Proponents argue that they should be free to link however they want because the internet is a public domain. They also conclude many times a deep link will keep the user from hitting a page that may be designed or structured poorly. Those who are against the process will many times instruct webmasters to try and develop code that will keep internet marketers from deep linking to their site. However, as of now, there is no definitive way to prevent one from using this technique.

No matter if you are for or against the process of deep linking, it is important to understand that it plays an important role is trying to fully optimize a website. Keep in mind that search engine spiders are continuously looking for relevant information based on a specific keyword search. This process also includes the relevancy of one’s internal links. These factors play a vital role in trying to get the highest possible ranking with the major search engines. That is why it is important to look a little past the basics in this strategy and take it to the next level. Although the strategy of keeping things simple will never change, once in a while you must dig your heels into techniques that are a bit more complicated.

We will be covering deep link ratio and the many benefits of it next. We value your opinion if you have any questions or concerns please feel free to reply in the form of a comment below.

Inbound Link

In the world of internet marketing there are many terms and processes that people use to obtain high quality traffic to their site or blog. Many professionals will swear by one process while others will swear by another.  This can be confusing at times for the absolute beginner. That is why it is important for the beginner to understand that all the terms and all the processes each play some sort of role in fully optimizing a website or blog. That is the key in the internet world, trying to make sure your site is fully optimized. This simply means that all techniques have been implemented within one’s website to obtain maximum page ranking with the major search engines. This process is known as search engine optimization, and one of the techniques many internet professionals use is to use inbound links to help influence the SEO process. Inbound links are also referred to as backlinks.

The simple definition of an inbound link is to have another website or blog place a link in their site that will direct users to your site. This creates a path that between the two websites thereby increasing traffic on both fronts. One example of how this process works can be shown by the ever growing expansion of social media. Internet gurus are now putting links to their site or blog on their personal profile page, a friends profile page or another other outlet within the most popular social media sites that contain similar or relevant content. People are sprinkling their links around like you would seed to grow grass. The more seed you plant, the more chance you have of producing a beautiful lawn. This same process holds true with link building, the more links available that link directly back to your site, the more chances you have of generating quality traffic. The key is to focus on the quality of the inbound link. Make sure that it is being placed at a site that has similar content as yours. For example, if you are running a mortgage blog, do not attempt to place your link on a blog that discusses different ice cream flavors. That is a rash example, but it’s definitely a beginner’s mistake.

Many in the online business world continue to debate whether or not having too many backlinks may actually hurt one’s attempts to ranking their page or blog high. Because spiders crawl around the internet for the search engines looking for relevant content based on a keyword search which include links, many believe too many opens up one’s chances of exposing those that may be considered poor quality. However, many also believe in the old adage that having too many is a much better option than simply not having enough. No matter what side you believe, the entire process is fundamental in understanding how to build a successful search engine optimization campaign.

The key behind any successful endeavor, not matter what it may entail, is to keep the whole process as simple as possible. How many times have people failed in any business venture by not sticking to the basics. This is especially true in the online business world. If you try to dive deep into each and every term and process, you will find yourself in a never ending battle. The same holds true for using inbound links to increase your page optimization. Understand the absolute basics before diving head long into the process. Learn what they can and can’t do for you. Conducts tests and see how effective they are in your page ranking endeavor. This will be time well spent and can only help your internet marketing journey.

Outbound Link

Understanding some of the roles various terms play in one’s search engine optimization efforts is a vital part of internet marketing. One can never underestimate how important one process is over another. The problem is many experts agree to disagree on just how important one area of optimization is over another. This is especially true when it comes to one’s linking efforts. Using an outbound link for your site is considered by some to be highly important in trying to obtain a high pagerank. Others believe that outbound links play a small role in one’s optimization efforts. The only way to truly find out if the process works is through trial and error. Either way, it is highly important for those who are new to internet marketing understand the basic principles behind links, and specifically outbound links.

By definition, an outbound link is a very simple concept. It is merely a link that is contained within one’s website or blog that will point a user to a website or blog containing similar information or content. Essentially, it is an external source of information other than your own site. Many webmasters are big on obtaining quality outbound links simply because they are able to stay in the loop when it comes to relevant content for their site. Properly placed links have been shown to provide better search engine rankings and generate higher quality traffic. That is another reason why many web page designers and developers place a high level of importance on proper linking procedures. It is well known within internet marketing circles that search engine spiders do place a certain level of importance on the amount and quality of links within one’s page. However, scammers were ability to manipulate this process where they were able to produce inflated rankings with links that simply were not related to a specific keyword search. That is one of the reasons why Google came up with dofollow and nofollow links. It is important to understand some basics behind the two terms.

Nofollow simply means that an attribute is added to HTML code that instructs search engines to disregard the link for ranking purposes. Basically, the attribute is telling search engine spiders to completely ignore the relevancy. Other search engines jumped on board after Google announced they were adding this feature.  The desired result was intended to reduce or eliminate certain types of spam, essentially targeting spamdexing. Dofollow is obviously the polar opposite. This type of HTML attribute tells the spiders to consider the link as part of one’s optimization efforts. That is where the debate began on how important an outbound link is when trying to fully optimize a website or blog. The question became “Why bother with this type of process if it is not going to add quality link juice to your site”? Again, it all depends on your own trial and error process in trying to determine what is important and what is not. The question will always be up for debate, and the only true answer will come from the person who implements the process and comes to their own conclusion.

There is always going to be pro’s and con’s in any search engine optimization endeavor. Building a outbound link is certainly no exception. Keep in mind one important concept before starting any type of internet marketing business, paying for a link is really not a good idea. In Google’s eyes, you are simply trying to buy a higher rank. It is in essence a way for one to side step standard seo practices, and many times is simply considered spam. Keep that in mind when starting any type of online business.

Pagerank Basics

Google is by far and away the number one search engine on the internet today. Nearly every internet user will use the search engine to find virtually anything they want to know. Many people say Google is the most powerful advertising and marketing medium that has ever been invented. This phenomenon has created millions of entrepreneurs dedicated to making money on the internet. Using this advertising and marketing giant, internet marketers will spend countless hours trying to get their website or blog ranked as high as possible on Google. This process is referred to as PageRank, or PageRanking. Understanding PageRank basics can ultimately help one find internet marketing success.

PageRank was developed by Larry Page and Sergy Brin, who are famous for being the founders of Google. The idea was to develop a new kind of search engine which would rank a website based on how relevant the site is based on a specific keyword search. The actual process is full of complicated algorithms and mathematical formulas that appear to be tailored toward the rocket scientist. Here is a brief quote on how Google describes PageRank: “PageRank reflects our view of the importance of web pages by considering over 500 million variables and 2 billion terms. Based on these variables and terms, pages that we consider important are more likely to appear at the top of the search results”.  That many variables and that many terms may lead a future internet marketer to shake their head in disgust, thinking it is an impossibility to try and get their website ranked as high as possible. However, further research will reveal that an internet marketer’s effort to rank their page is a far cry from trying to understand the complicated formulas. One can breathe a sigh of relief when they understand that the most important things to consider are not scientific formulas, but relatively simple terms such as search engine optimization and keyword phrase density.

Many internet professionals continuously debate just how important it is to get your site or blog ranked high on the major search engines. Some believe it is the most important factor to developing a successful marketing strategy. Others believe it is merely a piece of an overall larger puzzle. It really doesn’t matter who is right or who is wrong, what does matter is getting your site ranked as high as possible. If one wants to generate as much traffic to their site as they can, having your site show up on the first couple of pages of a search engine is a large piece of the overall puzzle.  Every internet user is going to use either Google or another search engine to find what they are looking for. They may be looking for a product to buy, a service or some basic information. No matter what engine they use, it has been proven that they will only look at the first two pages of the search results. Therefore, it is obvious that the internet marketer wants to have their page show up on the first two pages. It is a no-brainer, and it is a marketing strategy that has proven successful time and time again.

Any endeavor, whether it be a traditional small business or an online business, requires hard work and dedication. No matter what the business plan consists of, ultimate success hinges on one’s ability to break down the plan into its simplest form. The most successful businessmen and women in the world will tell you without hesitation that keeping things simple is one of the most important paths to success. That is why understanding a few PageRank basics can help the internet marketer put together a successful campaign.

SEO Basics

Any successful internet marketer will tell you the secret to success is to break each and every term associated with internet marketing down to its simplest form. Also one must be able to recognize the most important terms and how they work in creating a fully functional, successful website or blog. That is why you must first look at one of the most important terms of all, search engine optimization, also known as SEO. Looking at SEO basics and the relationship it has with page ranking and indexing your site or blog correctly starts with a simple definition.

SEO is the process used to get your site, blog or articles ranked as high as possible on the major search engines. The higher the rank, the higher the chances users will visit your site. The ultimate goal of any internet marketer is to rank on the first two pages of any search engine based on a specific keyword search. If you are able to obtain this type of page ranking, then your site or blog is considered to be fully optimized. In layman’s terms, you have successfully used the principles behind SEO to get your website or blog properly indexed. The ability to break the term down into one easy to understand definition and apply that simple definition to obtaining a high page ranking which will lead to a higher probability of users visiting your site.

Google is of course the number one search engine in the world. It is by far and away the biggest marketing tool that has ever been invented in the history of modern man. Users will type two to five simple words into the keyword search box to obtain a list of relevant sites based on the keyword search. It is a proven fact that users are only going to look at the first two to three pages of the results listed. Of course you, the internet entrepreneur, want your site listed on those pages. So, the question remains, “How do I use SEO techniques that will ultimately benefit me and my website and get my page ranked”? First, understand that Google alone has over 200 factors that are considered when determining what a fully optimized page is. Next is to realize, although intimidating at first, the factors can be broken down into their level of importance.

Let’s take a look at SEO in action by breaking it down into easy to understand terms. You are running a website that helps people answer questions about their mortgage. A user, looking for mortgage answers types in the keywords “mortgage questions answered”. Upon the user hitting enter or search, a search engine spider immediately begins to crawl around the internet looking for any site, blog or article that contains information relevant to the search “mortgage questions answered”. The spider will consider factors such as phrase density (how often the keywords “mortgage questions answered” appears in the content), links to other sites that are similar or the same to the keywords, or internal links which will lead the user to even more related content within the site. This information the spider collects gets reported back to Google, and the search engine ranks the site accordingly. Any site that meets some of the factors outlined is considered to be an optimized site and will rank higher than sites that do not meet the criteria. Although basic, it is a prime example of SEO in action.

Keep in mind that search engine optimization does not have a universal definition. No one person can clearly define exactly what it means. Do understand that keeping SEO and SEO basics down to its easiest level will help one develop a clearer understanding of its true meaning. Think of it this way, it is merely an extension of standard, everyday marketing and advertising strategies.

Link Juice Basics

Link juice is not a new soft drink or beverage that is sweeping the nation. Although it might make for an interesting drink based on name alone, the phrase was coined for something far different. An internet marketer and SEO consultant by the name of Greg Boser came up with the phrase ‘link juice’ in reference to how much quality there is behind the backlinks leading to your page. For example, a person could have countless backlinks leading back to their blog or site, which in theory creates a path from one similar webpage to another. What if those backlinks came from sites that receive little to no traffic and do not receive a high page rank with the major search engines? The quality, or juice behind the links in this scenario would be very poor. This is one reason why it is important to understand some of the characteristics behind link juice and how it affects one’s traffic generating efforts.

The Role Of Link Juice

The term has taken on a life of its own in the internet marketing world. Nearly all SEO experts and internet professionals give the phrase credibility. The term has gone ‘viral’ if you will and is now standard education in one’s pursuit of traffic generation. So understanding what constitutes proper link juice and what doesn’t is very important to a successful endeavor. One of the first things to look at is whether or not the link was paid for in an effort to manipulate search engine rankings. Major search engines have a very low regard for paid links. A paid link used to manipulate rankings has virtually no juice associated with it. This is important to understand if one is considering going the paid route. This route could very well cost a person a lot of money with nothing to show for it. Another important aspect is to make sure the page you are linking to is properly indexed by the major search engines and ranks high based on specific keyword searches. Simply put, make sure you are linking to a page that is similar in content and scope. This is just a few of the many characteristics that are involved in the process, but are important enough to understand in one’s traffic generating efforts.

Here are a few simple things one can do to ensure they are on the right track with their linking endeavor. First, simply ask the webmaster or owner of a webpage that receives high page rankings and generates lots of traffic to link to their site. Many successful internet marketers have used this simple strategy to get their site properly indexed. You may be surprised how effective this tool can be. Next would be to use social media sites where you can post your links as often as you like. Employ the help of friends and family you have through the site to obtain as much as exposure as you can via the social media outlet. Think about this, 500 million people worldwide currently use Facebook. That is an awfully big market one should consider tapping into. Imagine the amount of traffic that could be generated to your site if only one tenth of one percent of the people visited your site. The numbers are mind-boggling.

Although the details described above are very basic at best, it is important to realize that keeping things as simple as possible is usually the best marketing method. Some of the most successful people in the world, who built something out of nothing, were able to break it down into its simplest form. This concept applies just as much in internet marketing as it does with any successful endeavor.

Internal Link Benefits

Internal Links And Their Benefits

The internet today is filled with so many websites, blogs, articles, newsfeeds and social networking sites that it is enough to make anyone’s head spin. With that being said, it can be awfully intimidating for someone who is considering launching their own website. It may be even more intimidating if the purpose of the website is to try and generate a passive income. With the amount of information available on the internet, many newcomers often wonder how they will get people to visit their site or blog. So, the new website owner decides to conduct extensive research on how to get people to visit the site. Immediately, they are hit with technical sounding terms such as HTML coding, backlinks, Search Engine Optimization, internal link or links, and keyword phrase density. Again, the intimidation level rises, and fear sets in. The new owner begins to question whether this was such a good idea. Here is where the desire to succeed shows up, and the decision is made to either sink or swim. Upon further review, the site owner realizes that the key to success is traffic generation and to break down each term into its simplest form. And here is one piece of the traffic generation puzzle, an internal link.

The simple definition for internal linking is links that are contained within your own site that point to other pages within the same website. If your website contains multiple pages, internal links allow users to navigate each page of the website. This website navigation tool is extremely helpful for users who want to browse the site to obtain as much information as they can about the website’s topic with minimal effort. If the website is promoting a product or service, internal links give the user an opportunity to see a wide range of listings which may lead to a potential sale. The easier it is for the user to navigate the site, the higher the probability the user will make a purchase, and ultimately return to the website. Hence, one piece of the traffic generation puzzle, return users.

At first glance, internal links appear to be useful only for traffic that is currently at the site, and not so much for actually getting traffic there. Upon further review, the owner will find that internal links and their benefits can play an important role in how high your page ranks with the major search engines based on a specific keyword search. The process works like this, search engine spiders crawl around the internet looking for information or text that is relevant to a specific keyword search. One of the criteria the spider looks for is how many properly placed links there are within a site that will point the user to the information they are looking for. The more relevant links you have, the higher the spider is going to rank your page. Understand that page ranking is one of the most important factors when trying to obtain the maximum amount of exposure for your site or blog. The higher the page rank, the more traffic the site will receive. New traffic and existing traffic, links cover both ends of the spectrum.

Search engine optimization, HTML coding, backlinks, internal links and Meta tags. They are all technical sounding terms that may be very intimidating at first. If you are able to break each topic down into their most fundamental purpose, you will find that getting people to your site isn’t as hard as it first looked. It does require time and effort, and that inner desire.  So go ahead and jump on in to the deep end of the pool, you will find that you can swim.

I hope we helped you better understand what internal links are and the benefits they come with. Please feel free to leave a comment we would love hearing your questions and concerns.

Backlinks

Online success does not happen overnight. Contrary to what you hear and see from the late night infomercials or the spam messages that proclaim internet riches for $49.99, an online breakthrough takes hard work and commitment. Unfortunately, many honest, hard working people are suckered in by those who make these false claims. And it is a growing trend that will likely continue. However, there is hope for those looking to stake their claim in the internet frenzy. It boils down to understanding some of the most commonly used terms in internet marketing, and most importantly, traffic generation. And no, this does not refer to traffic that you encounter while driving to work, but internet traffic. Traffic to your website or blog is the key to the success of any online endeavor. You cannot drive traffic to your site or blog by simply having it hosted, but must familiarize yourself with some of the important concepts and how they work. The first is what is known as the backlink.

Google is of course the most popular search engine available on the internet today. People who are searching for specific content type it into the Google text box and usually read the first two pages of the results. So, the first two pages of the keyword search results are going to generate the most traffic. This begs the question, “How would you like to have your site or blog ranked on the first few pages of a keyword search on Google”? The answer is obvious, “Of course I would”! Well, it is possible but you must understand some of the techniques that are used to rank websites and blogs that will obtain the highest page ranking possible. And here is why a backlink is so important to your online endeavor.

A backlink is a path from one website to another. Although both sites are different in structure and design, the theme and content are the same. For example, you may have two sites that are both related to the mortgage industry. The content is similar, the theme is similar, but the sites are structured and designed differently. One site may generate much more traffic than the other and rank high on the major search engines. The other site receives little to no traffic, but the content is the same and the topic is the same, the mortgage industry. Since the content is the same and the theme is the same, you are going to try and build a path that will generate traffic from the higher ranking site to the site that does not generate any traffic at all.  This is the process known as backlinking, or inbound links. And the more backlinks you have with sites that are similar to yours, the more the major search engines recognize not only the importance of the content, but the importance of the site itself. The higher the importance search engines such as Google place on a site, the higher the page ranking. That is why linking to a popular site that is similar to yours is so important when it comes to page ranking and traffic generation.

There are many different linking strategies you can try to improve your page ranking. One of the easiest things you can do is to simply ask the webmaster of the similar site to link to your site. How often that works is purely a subjective opinion. If you feel you can get your site ranked high from this technique, then more power to you. Research and understand the term anchor text, which is commonly used to backlink. No matter what strategy you employ, take some time to understand the most common principles used in traffic generation and page ranking.