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Article to Video

Article To Video SEO Accelerates Virtual Business Success!

 

“A picture is worth a thousand words.”

Since time immemorial, the above words of wisdom have consistently proven accurate within innumerable contexts. Space-age article to video SEO inventions are no exception to this timeless rule.

In many ways, Cyberspace is both boon and bust for business. The Internet has enabled incomprehensible speed and efficiency of marketing message delivery. Insatiable consumer appetites for pertinent information have also developed, however. Consequently, prudent e-marketers must position for maximum market penetration by optimizing online business platforms for visual media.

Exploit basic human eyesight bias

In addition to creatures of habit, most humans beings possess a sensory orientation that is primarily visual. This physiological fact makes interactive displays mandatory implements to incite a positive consumer response.

Superb advantages of article to video SEO

Pictures of articles into video

Impact of Article to Video

Following are a few ways in which turning articles into video directly equate into higher online business bottom lines:

– Videos = terrific virtual magnets for site traffic

Search engines are increasingly incorporating “blended search” customization. This process combines all pertinent content categories into standardized search result lists. Imagery, news, or video content are now equally likely to appear within query “hits.” Business sites rapidly rise to first-page Google Alert or Google News rankings by optimizing for this algorithmic model.

– Video = very interactive

Studies show that video and pictorial displays within large social network fora like Facebook and Twitter have far higher click rates than plain-text content. Sites users are thus more likely to share videos than other content types. Videos are also more user-friendly, as viewers receive all relevant info with a single click. This starkly contrasts with extensive hyperlink clicking and perpetual page scrolling to glean tidbits of desired data.

– Video = greater longevity

Seeing a product or service in action makes it much easier to appreciate its merits. Video clips give viewers realistic, three-dimensional demonstrations that are otherwise impossible. They may even duplicate or pause the show as needed, desired, necessary, or required to fully satisfy their curiosity so as to facilitate final purchases.

– Site age and size irrelevant

Unlike conventional SEO, site longevity is not a factor in Google’s video-based rankings. This allows smaller web-based entrepreneurs to effectively compete on an equal basis with bigger and more established concerns.

– Reduced plagiarism

Turning articles into video enables electronic content embedding that makes misappropriation of proprietary displays virtually impossible. Video content cannot be copy-pasted as readily as text.

– Cost-efficient content recycling

Integrating article to video SEO into your current marketing campaign permits raw ad re-usability. Rather than paying for expensive rewrites, you may merely re-present identical information by turning written articles into video content. Uploading an otherwise complicated boring discourse as a YouTube or Ehow.com video accomplishes unparalleled prospect outreach.

This writer has recent first-hand exposure to the high effectiveness of video demos as an alternative marketing approach. I became very intrigued with a free energy device after completing a very technical content assignment on the subject. Being severely challenged in both technical and mechanical respects, I was confounded by written instructions on how to build the device that most sites displayed.

My confusion faded only after I located an online video that demonstrated how to construct the device. As a result, I am on the verge of building a Tesla fuelless generator for less than US $100 to become free of electricity bills for life! This windfall would have been impossible without web-based video to show how easy it is to build that item.

Article to video SEO is favored winner for foreseeable future

Without a doubt, search engine sophistry will continue its video content evolutionary bias. Be the first to arrive in your business or professional field via the high-performance vehicle of video SEO. Backed by the superior expertise and lexis talent of The Content Authority literary agents to provide the raw material needed to turn articles into video, you cannot go wrong.





Page Ranking: The Race To The Top

With millions of websites vying for attention, it’s difficult not to take every possible measure to ensure your website gains the exposure and prestige it deserves. With that said, let’s look at one factor that can influence the overall success of your website, your page ranking.

 What is PageRank?

In a nutshell, PageRank (PR) is an algorithm Google uses to assign a numeric value to a webpage to signify its importance. The scale ranges from 0 to 10, with the general belief being that a higher PR yields better search engine rankings and far more traffic. Although many people debate the outcomes of a higher page ranking, the fact remains that PageRank is one of several hundred factors used to determine the relevance of a webpage. Relevance has some influence over the order in which sites appear on search engine result pages (SERPs). It’s important to understand a high PR does not automatically translate to a higher placing in SERPs.

Google looks at a variety of data, including sites that link to a page, to determine the PR value of that particular page. However, Google doesn’t necessarily count all links, such as those generated by link farms. In addition, outbound links from a webpage can harm the PR of that page if they link to sites with PR0.

 8 Simple Tips for Improving Your Site’s Page Ranking

# 1 Build a Solid Website That’s Search Engine Optimized

Since PageRank is determined by a combination of variables, including keywords and their placement, it’s vital to conduct proper research on keywords and search engine optimization (SEO) techniques. Both website development and SEO should be ongoing as you search for ways to improve your site. The better your site is the higher your page ranking will be.

# 2 Create Original, Compelling, High-Quality Content

If there’s one thing you take away from these tips, let the importance of creating quality content be it. As you know, Google loves a site with unique, relevant information. You’ll achieve better results if you create content people want to share.

Write how-to articles, provide expert information, and share unique industry insights. You’ll have visitors flocking to your site on a daily basis. Also, develop interactive content that not only encourages comments, but also makes people want to link to it via their websites and social media. You’ll find your incoming links will grow organically.

# 3 Blogs: Create And Participate.

A blog can do your site a world of good in terms of PageRank. Besides the fact search engines covet organized data and new content, blogs are great for starting conversations, building communities, and making vital connections. By reading and making relevant comments on related blogs, you gain brand exposure and acquire more links, which contributes to a stronger online presence.

Although commenting allows you to create high-quality links quickly, make certain you’re adding to a conversation positively, demonstrating your expertise, and building your reputation. Often, bloggers monitor the comments they receive before they publish them. The result is you need a comment worthy of publishing, not something that sounds generic or can be construed as a blatant backlinking tactic.

# 4 Be Sensible About Your Social Media Marketing.

Social media networks pop up on the web frequently. They are an excellent means of gaining exposure and creating backlinks, so it would be foolish to ignore them. However, focus your strategy on creating conversations and connecting. When you approach social media with communication as your objective, you’ll find promotion happens naturally.

Whether you join Facebook, Twitter, Flickr, YouTube, or Google Plus, make certain you join appropriate groups, post high-quality and relevant content, and provide links to your site. Also, install social media widgets that ensure fresh content continues to flow to your website’s homepage.

# 5 Be Creative and Build Links Wisely

There are thousands of clever ways to generate backlinks, including posting classified ads online. However, you should aim to create high-quality backlinks if you want them to contribute to a higher page ranking. Develop an effective link building strategy that doesn’t put your page rank in jeopardy.

# 6 Submit Press Releases When You Have Newsworthy Updates

True, you may not necessarily get the response you’re hoping for, but press releases are highly effective, even if they’re only part of a link building strategy. Most press release sites have excellent page ranks, so be sure to optimize your press release for search engines, and include a link to your site.

# 7 Submit Content to Article Directories

Developing an article marketing campaign and submitting that content to article directories is an effective way to build backlinks. Be sure to add a link to your site in the resource box and make your articles available for syndication. Publishers will link back to your site, increasing your link juice.

# 8 Submit Your Website to Directories

Don’t underestimate the value of search engine directories with a high PR. Submitting your website to directories not only provides you with a link, but industry directories and local directories can be a great help as well, allowing people to find you easily via niche and location specific keywords.

 3 Mistakes That Can Hurt Your Page Rank

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Page Rank Mistakes

# 1 Employing Black Hat Practices.

While you may be tempted to break the rules, you need to keep in mind your tactics could cost you dearly. Most search engines frown upon certain practices, such as the use of hidden text, deceptive redirects, and link buying, often penalizing the culprits. Don’t do anything that compromises your PageRank, or puts your site at risk for getting booted off search engine result pages.

# 2 Infrequent Updates.

If PageRank is all about relevance, you need to stay relevant. Set up a schedule to ensure you post fresh content regularly. A content provider, such as The Content Authority, can help you create a cache of articles for days when your nimble fingers run out of steam and you can’t bear to type another word, let alone conjure up an original idea.

# 3 Posting Duplicate and Copied Content

Whether you own the content or not, do not post it to more than one site. Google may penalize you by downgrading your page rank, since its algorithm is unable to tell the difference.

 Check Your Page Rank

Google PageRank” and “PRChecker” are two popular tools you can use to monitor your page rank. Your PR can fluctuate, so consider revisiting these tips to build it up if it drops.

This is by no means a comprehensive list, since there are countless ways to improve your site’s page ranking. However, it is a start, especially if you’re only just beginning to dip your toes in the world of online marketing. Rather focus on important factors such as your SEO and link building strategy and you’ll find a higher PR will follow.

If you struggle to achieve a decent ranking, “SEO Revealed” by Scot Manaher, The Content Authority’s Marketing Manager, will teach you how to boost your Google PR for long-term results. His ebook is jam-packed with secrets, techniques, and proven results you can emulate. The Content Authority’s blog is one of his success stories, so you know you’re in good hands.

Share your page ranking story with us. Are you climbing the ranks, or struggling to shake that PR0?

SEO Keyword

Simple Solutions For Selecting SEO Keywords Bring Spectacular Results!


Proper integration of SEO keywords is vital to long-term success for virtual businesses. Identifying the ideal keywords to integrate within commercial web page text is a must for marketers wanting to maximize visibility and optimize search engine rankings. A beneficial aspect of using appropriate keywords is that online business owners continue to reap the rewards long after their initial efforts conclude. Even better news is that effective SEO keyword usage requires no special expertise or a ton of loot.

Following are some simple strategies for targeting the best key phrases for incorporation into your business site:

Pause and reflect

Take a moment to sit down and do some serious SEO brainstorming. Jot down every word and phrase that comes to your mind that your believe web surfers are likely to use when searching for business sites like your own.

Low-cost SEO keyword locators

Many online tools exist to help you ascertain the most commonly-used terms that are likely to draw traffic to your site. Usage volume is one variable that is valuable for assessing the probable SEO impact of a particular word or phrase. Wordtracker is an excellent tool for verifying usage volume verifier of any keywords you are contemplating.

Do some SEO Keyword spying

SEO Keyword Search Image

SEO Keyword Search

Conduct an espionage campaign into your competitors’ most often-used keywords. Locate this intelligence by looking in the web page source codes of keyword tags. While visiting a competing site, simply select “source” in your browser’s “view” menu. If this feature is unavailable, merely right-click any blank page area and select “view source” from the pop-up menu.

Pay as you go

If your budget permits, employ pay-per-click (“PPC”) devices. This strategy gives great marketing insights by revealing the precise number of search impressions that each selected keyword has produced. With the passage of time, you can ascertain which words are the best performers for your particular platform with virtual certainty. Maximize your PPC investment with appropriate periodic keyword adjustments.

Take a low-tech approach

Conduct a basic search with specific keywords to observe the relative volume of search results it yields. This simple task quickly reveals the relative level of competition which exists for various key phrases. An inversely proportional relationship exists between the number of sites that already optimize for a specific keyword(s) and your probable success at competing effectively by ranking for the same verbiage in your own site.

Make your long labors yield maximum fruit

After expending substantial resources to research and implement ideal SEO keywords, avoid a colossal waste of your major marketing efforts by using the locational strategies listed below:

The homepage advantage

Site visitors should immediately spot the primary keyword(s) that brought them to your place upon entering your virtual gateway. Otherwise, interest rapidly wanes and wrists quickly click on to more promising platforms.

Relevance = ranking

In addition to being popular, keywords must be pertinent to featured content. A high correlation between pertinence and popularity maximizes outreach to interested prospects. Although expert opinions vary, general consensus advises the use of 1 to 3 keywords per page with a per-word density of 2 to 6 percent.

Less = more

Very broad keywords have little value for bolstering search engine rankings. Maintain a concentrated perspective when selecting keywords. For instance, an online commercial realty brokerage may find that “commercial real estate listings” works better than “business property for sale.”

“The whole is greater than the sum of its parts”

The veritable truth of the above venerable quote is clearly illustrated in the context of SEO keywords in relation to overall marketing strategy. Strategic keyword optimization is indisputably mandatory for increased market visibility. It is, however, just one variable in the entire Success Equation. Effective keyword inclusion is equally essential. The outstanding talent and literary acumen of The Content Authority top-tier authors provide the best combination of cost-efficiency and content effectiveness. Do not risk your search engine rankings and long-term business success by gambling on anything other than a sure thing.

New to SEO?

Simple SEO Guide for New Sites

 

It is interesting to realize over 160,000 websites or blog sites are registered worldwide every single day. Most of the sites that are launched have absolutely no idea what SEO, or search engine optimization really means or the impact it has on the success of the site. The importance of incorporating successful SEO as the new site is launched is integral. Utilizing a few basic SEO tools will get your site started off on the right foot.

Prelaunch: Website or Blogsite

Prior to the launching, an important question you need to answer is whether to use a blogsite or a website. The distinction between the two is quite simple. A website is much more static and a blog site enables you to make changes much easier. You are able to make changes to tags headers and titles within a blog site easier than a website. The final determination of which type of site you use is of course dependent upon your needs.

SEO Keyword Research

Anyone new to SEO must also do some homework. Finding the right keywords is vitally important. A common mistake with beginners is to target a keyword, which has extremely high volume, but actually it is not relevant to the site or the competition is too stiff. There are some tools available to help make the process a little bit easier. You can always check out Google Adwords keyword tools. Here, you can explore and get some ideas about relevant keywords for your site. Google Insights for Search can also provide a simpler approach to keyword research. The most important idea is to make sure you are targeting keywords that are appropriate for your site and enabling you to attract customers relevant to your site.

SEO Content

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Basic SEO Tools

The importance of unique content can never be stressed enough. When people are searching for keywords, they want to land at a page which either answers their questions or give them information about products and services. Individuals searching do not want to end up on the page with irrelevant information and, the worst-case scenario, poorly developed content. The changes Google has enacted makes this topic even more important. Sites, whose content are not relevant or contain “junk”, are being booted off the page rankings. Your content should not be keyword “stuffed” or filled with a zillion links. Clean, crisp and relevant content is the way to get your site off to a good start.

Link Building

Link building is another important part of launching your new site. The time of link farming or filling your site with tons of links is over. Google is looking for relevancy. This includes the type of links you have within your content. Setting up internal links to other pages within your site is always a good idea and respected by the search engines. The other issue is whom should you link to? The answer is to use quality links. What this means is linking to other sites that are similar to your own. It is not a good idea to have a site about raisins and wish to link to a site pertaining to birds of the Amazon. It may be a much better idea to link to a recipe site or someone discussing grapes. If you are developing external links, always make sure you check out the site before linking to it make sure it is not filled with junk or a bunch of links leading to nowhere.

Do Not Ignore Social Media

Social media has taken over the Internet by storm. The numbers are absolutely staggering worldwide. It is estimated over 750 million people alone use Facebook. With so many people utilizing social media, it is important part of a new site launch. Therefore, you need to include the buttons to at least the four big social media outlets. This would include Facebook, Twitter, Linkedln and Google+. Incorporating social media into your site also means your Facebook or Twitter accounts need to include similar information as way to continue branding your site and a part of your overall SEO Marketing strategy.

What Is the Next Step?

These are just a few of the many steps necessary to make your launching a success. Of course, nothing ever comes easy and the hard part is maintaining and continuing to keep your site relevant and successful. Tracking visitors and information is a vital area. Using all the analytical tools to make sure your SEO is indeed working is important. This short guide is meant to introduce someone who is new to the basic areas of SEO. This blog contains many more in depth articles discussing each of these areas. We urge you to read additional information to become familiar with all of the areas to make your site successful. Good luck!

 

 

White Hat SEO

White Hat SEO Importance

It is no wonder to astute observers that white hat SEO has become the icon of effective internet business marketing. Virtually all virtual marketers place major emphases on boosting search engine rankings by any means possible. The common underlying motivation for the use of all such devices is outmaneuvering the competition.

All internet marketing schemes are not created equal, however. White hat SEO is the only way to go for e-businesses wanting to build a solid online presence capable of withstanding inevitable marketplace waxes and wanes.

What is “white hat” SEO?

Also called “ethical SEO,” the term denotes a way of driving qualified traffic to business sites by dignified means. In this respect, it offers much higher long-term value to legitimate business concerns. This is in refreshing contrast to “black hat SEO” tactics that “sleaze sites” and disreputable vendors typically employ.

A distinctive difference

Its primary focus on people who visit your site – instead of automated search engine algorithms is the distinguishing feature of white hat SEO. Despite this humanist aspect, white hat SEO does not ignore the importance of search engine prominence. In fact, it entails especially rigorous adherence to all search engine rules and official policies.

Primary components of white hat SEO

-Internal Links

Unlike their physical arachnid counterparts, search engine spiders are most welcome visitors within web-based business premises. Inaccessibility of any internal sub pages by these incessant automated creepers leads to large-scale non-indexation of many internal areas of your site by search engines. Online invisibility is the net result.

Scripts to enable detailed drop-downs and pretty pop-ups serious impede search engine spiders’ full access to your site. If you utilize such enhancements, include text link footers throughout your site to interlink all sub pages and a site map. Both human and automated arachnid visitors may thereby glean an excellent eye view of all your offerings.

-Reciprocal Links

Trading links with other sites that feature similar subject matter is great for building incoming backlinks. Selectivity is the catchphrase of competent reciprocal link building Ensure sufficient relevance, desired keyword frequency, and overall reputation before forming such e-business associations.

Reciprocal link building can be very time-consuming. PRProwler is a valuable tool for significantly expediting the process. Its Page Rank pre-qualifier eliminates useless visits to unsuitable sites.

Quality content

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White Hat SEO

Maximizing search engine exposure is only part of your essential task. An absence of superior substantive content to effectively conveys your marketing message renders all other SEO efforts totally useless.

Content-rich sites have the highest appeal to human visitors, search engines, and other webmasters. All the above parties parties view such platforms very favorably as valuable repositories of relevant data about their respective subjects. Moreover, exceptional content offers the added benefit of subsequent reuse to incorporate additional related keywords and concepts.

Proper grammar, sentence construction, keyword frequency, and formatting are crucial. In addition, competent white hat marketing encompasses all conventional SEO aspects like meta tags, creative article titles, and strategic keyword placement with optimal frequency throughout textual displays.

White hat SEO makes more sense (and dollars)

Ethical e-merchants who expend the effort to ensure full compliance with and have exclusive reliance upon white hat SEO should not negate their efforts with substandard “spun” content inferior content.

Conclusion

While shortcuts and underhanded tactics to cheat one’s way to the top are certainly nothing new, white hat SEO sets a higher standard. Staying the correct course with aboveboard honesty and unimpeachable integrity always win out.

People who visit websites want solid information to help them make important decisions or improve their lives. They do not want to wade through a lot of hype, fluff, and tangential keywords crammed together.

The affiliated writers of the Content Authority represent your best resource for high-quality literary skill and white hat SEO talent. See for yourself why our final results make all your interim effort and investment well worthwhile!

WordPress SEO

Principles of WordPress SEO

 

Whether you are looking for information on WordPress SEO or getting your Blogspot blog to rank higher, the same basic principles apply. The fundamentals of effective search engine optimization are the same, no matter which blogging platform you use. Whether you opt for Tumblr as your blogging platform of choice or decide to check out the new social network aspect of Posterous Spaces (https://posterous.com), the essentials of effectively optimizing your blog or website remain the same.

Keyword Usgae

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Importance of SEO Keywords

In pre-Panda days, keywords were often overused in an effort to garner extra search engine traffic. If Google’s Panda has taught internet content providers and marketers anything, it is that stuffing is only welcomed on Thanksgiving. Stuffing your blog and your social media feeds full of keywords can now do you more harm than good. The key is to provide useful, informative and sharable content in a natural way. Your blog or website needs to provide content to your audience that they will find useful and will want to share with their network. If the content that you provide to your viewers is so overly stuffed that it becomes annoying, the odds increase that social media shares of your content will be almost non-existent. With the ever-increasing implementation of social media indicators as well as site authority impacting upon search engine results, the carefully considered use of keywords is one area of search engine optimization that cannot be overlooked. From WordPress SEO to Facebook wall posts, judiciously using your keywords for maximum impact is well worthy of paying attention to in order to achieve the best results.

Another factor in search engine optimization is reader engagement with content. A recent study by EdgeRanker (http://edgerankchecker.com/blog/2011/09/does-using-a-third-party-api-decrease-your-engagement-per-post) states that reader engagement with links provided on Facebook can decrease by up to 80% when a third party API is used. If this is true and social media shares are now directly influencing placement in search engine results, then how you provide links to your readers is a detail that is too important to ignore. While auto-posts via third party applications may make your life much simpler, if reader engagement is being severely impacted by doing so, you might want to revisit your social media marketing plan. If you can increase your reader engagement by posting directly to your Facebook wall and personalizing the links you provide with a little tidbit of useful information, your efforts will likely be well rewarded with more interaction with your links. The more interaction and shares your content receives, the greater the impact on your search engine results. Although it might be more time consuming to do so, personalizing your posts by lessening your dependence upon third party API’s could have a definite impact upon your SEO.

WordPress SEO Plug-Ins

Plug-ins and extensions are also tools that you can use to your advantage to increase your return on investment. Whether you use a WordPress plug-in like the All in One SEO Pack (http://wordpress.org/extend/plugins/all-in-one-seo-pack/) or an extension like Mozilla’s Firefox SEOQuake toolbar (http://www.seoquake.com), the knowledge that you derive from these tools can be invaluable. From determining individual page rank for your website or blog posts to getting a clearer picture of where your optimization efforts are lacking, the information that you glean from plug-ins and extensions can significantly increase your ROI. Not all of these tools are created equally so it helps to do your homework to find out which ones have the most positive feedback. Check WordPress SEO forums or Google’s Webmaster Help forums to pick up positive and negative feedback on extensions and plug-ins you are considering. Armed with the knowledge as to which tools have the best track record, you are in a much better place to make well-informed decisions for your own site.

Importance of Images

Images are another crucial element of effective SEO that cannot be overlooked. With more and more internet searchers using image searches as their search engine option of choice, using this knowledge to your advantage is crucial. Images are not simply just a pretty picture or infographic used to illustrate your point. They can play a vital role in drawing readers to your blog or website. Optimizing them effectively with long-tail keywords and phrases will have a positive influence on bringing eyes to your content. If your images are proprietary, using a subtle watermark bearing your website address is an effective way to not only protect your copyright but to also advertise your url wherever your images appear. If you use a product like Tynt (http://www.tynt.com) to track copy and paste actions on your site, you can easily see which sites are borrowing your images and use that information to your advantage. From commenting on their usage of your images to engaging on their forums and including your url in your signature, not only are you providing a link to the image’s copyrighted source but you are also advising the scraping site of your knowledge of their actions. The data that can be garnered from a product like Tynt can give you a much clearer understanding of which social media channel are providing the most reader engagement as well as to help you leverage the copy and paste activity on your site. Images are all too often overlooked when it comes to SEO. Photos need not be the only images you provide on your site. You can include custom graphs designed using a site like Many Eyes (http://www-958.ibm.com/software/data/cognos/manyeyes/) or a custom infographic of your site’s most powerful keywords using a site like Wordle (http://www.wordle.net/). As many readers engage on a site with visually interesting images for longer periods of time, this impacts upon your bounce rate and click through rate which also assist you in your SEO efforts.

Whether you are a content provider or an internet marketer, optimizing your website is all about using the tools at your disposal in an effective and natural manner. Sure you can try and game the system by buying backlinks or engaging in a little SEO trickery, but eventually the search engine crawlers will wise up to your efforts. One simple algorithm tweak can be all that it takes to negate a great deal of your previous work in an instant. For the most long-lasting and organic SEO, you want to focus on the needs and wants of your audience. Deliver to them what they are looking for in a manner that provides true value and you cannot go wrong. Not only are you fulfilling a need but you are also increasing the odds that your information will be shared. A reader that finds your information useful is much more likely to share your site and increase your audience but is also more likely to return to you. Whether they bookmark you by adding your site to their favorites or simply make you one of their go-to sites for informative content, this increased returning viewer data is a very positive sign to search engine analytics tracking. Think about the websites that you return to time and time again and ponder why it is that you value their data. Chances are it is because they have provided valuable information to you that has not only increased your knowledge but have done so in an interesting and engaging way. Put those same philosophies to work on your own blog or website and you will have created a product that no Panda can squash.

 

Backlink Success

Backlink, the Common Denominator

 

In a perfect world of internet success, all websites would be created equal, and it would not cost a dime to get the word out about your new site, which contains the details of a genius new product or service. Included in this perfect world would be an overabundance of companies promoting other companies, allowing a successful business venture to take off without promoting itself from the inside out. As anyone who has ever started a business will certainly admit, this is not a perfect world. Websites require marketing initiatives to drive traffic to their sites, in order to view the genius that exists within. One would be hard pressed these days to avoid the inundation of website driven marketing, promising special deals, more information, and all other worldly offerings, if you simply log on to their company site upon viewing their ad. Two very important components included in web-driven marketing are search engine optimization (SEO) and social networking. Both tactics have one common denominator: The Backlink. A backlink, aptly named so, thanks to their contribution in providing the backbone of page rankings, are informally known as links that return to your website.

What Is A Backlink?

Think for one moment about your website, and whether it has links to another site. If so, that link is consider a backlink by the site it houses. If someone has a link to your website from theirs, that link is a backlink to your site. Backlinks are simply identified as links aimed at one’s site from another source. Also referred to as inbound links or incoming links, the backlink it is an incredibly integral part of search engine optimization and online marketing because it is the main source of a site’s page ranking, allowing for a higher status on search engine results pages (SERP). Since the perfect world, especially in the online marketing capacity, is essentially non-existent, backlinks must be a main focus of driving traffic to any website. Search engines rely on backlinks to determine a website’s popularity, especially if it is linked to a wildly popular commercial site, and provide a page ranking based on those figures.

Creating a Backlink

Consider the first lesson of creating a backlink to be quality, not quantity. Sure, you can troll the internet, soliciting anyone and everyone who will allow you to adapt a backlink to their site, in an effort to drive traffic to yours. However, search engines only look for backlinks connected to quality, legitimate sites, when applying those figures to your page ranking. A larger number of backlinks will not increase a site’s page ranking; quality backlinks, however, will.

What Works?

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Success with Backlinks

Start the backlink process where everyone else does: Social media. Create a profile on Facebook, Twitter, MySpace, Google, and LinkedIn – just to name a few of the larger online socializing opportunities – and list your website on the profile. This link will be identified through the hosts’ sites, allowing for several, and easy to use, popular websites. More importantly, the quality of these sites have already been proven through search engine spiders, which means you are now tied in with some heavy hitters in search engine optimization, giving you a leg up quickly, and effortlessly.

A secondary version of the social media application is creating profiles on blogs, forums and online media outlets. Most quality sites will allow individuals to create a username and password, thereby becoming a member of their community, which then grants permission for commenting on their blog, or providing feedback in their forums. Create profiles in these online communities and list your website in the profile, thereby increasing the quality backlinks to your site. Again, quality is the key component to keep your site from ending up as a spam link to the search engines. Certainly, more exposure is always great, but keeping your backlink prowess to quality sites will increase your page ranking, which is considered the best exposure a site can receive, making your site more likely to receive traffic from searches.

Start developing positive partnerships that will increase your exposure by establishing relationships with other companies of distinction in your industry, and supplying them with reciprocal backlinks. Simply put a link on your page to theirs, in return for the same. This will increase your visibility in the industry, while giving you another credible backlink.

Lastly, contribute to the internet in a positive manner by writing articles or blog posts that expand your profile information, including your website – which will immediately become a backlink as soon as someone else posts it – keeping you in a positive light, and your site’s traffic gaining momentum through a higher page ranking.

What Does Not Work?

This just in from the department of the redundancy department: Backlinks from non-quality sites will not help your page ranking. In fact, if your site is tagged as spam, thanks to too many low quality backlinks, you can forget about appearing on the first SERP

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Backlink Importance

. Getting your information buried in search engine country is not where anyone wants to be, so take the time to create solid partnerships, and gain powerful link reciprocity with others in your industry.

Think carefully about where you want your information listed, and how it gets there. Backlinks are an incredibly powerful tool where search engine optimization is concerned, but that power can swing both ways. If your site ends up splashed around non-quality sites, your exposure is going to be limited to those who visit those sites. Keep your community small, which in internet terms should be in dozens, not hundreds, and create partnerships, not just link splashes. The host of the site your link appears on will be calculated when determining your search engine ranking: Consider the source prior to committing a backlink on their site.

Backlink Checker and You

There are several free services on the internet that will allow you to type in your site’s address, and determine which sites have a link aiming to your site, and where you currently rank in the system. The problem with these services is the results differ tremendously depending on which backlink checker you use. The information, albeit hard to decipher and all over the board, seems interest enough to try, but not to depend on. While you are checking your backlinks, you will be bombarded with offers on getting real results, and our advice would be to skip any pay to play solicitations.

Creating backlinks and partnerships are just the beginning of enhancing your SEO. Once the partnerships are in place, keep an eye on them. Maintaining a connection to any company or website that carries a backlink to your website is critical in developing a consistent brand for the search engines to acknowledge. It is recommended that at least quarterly you monitor all sites where your profile exists or contain articles you have written, blogs you have posted, and forums you have commented on, or provided feedback through for negative material comingling with your positive image. Take exception to the sites who allow negative or unbecoming conversations to dictate the overall tone, and remove your backlink from their site as soon as possible. This happens a lot, and is not a personal reflection of your company, but more of an internet runs amok circumstance. As long as you stay on top of whom your website is associated, and the criteria by which it is judge, you will be in good shape.

SEO Trends

Keeping Up with SEO Trends


The word trend can be used in a variety of manners, but in today’s high tech world, it is used in its simplest form of what is happening in the world, or what is popular in SEO trends. Items that are trending on the internet or social media outlets tend to give others an idea of what everyone is talking about, thereby keeping individuals in the know, at a glance. Trending stocks let buyers know which portfolios are on the rise, or which industries in the market to pay attention to for opportunities in increased revenue. However, trends are not always on the up. There are specialized markets that trend downward, when opportunities or practicality no longer applies. In media, marketing, public relations and all points in between, practices trend downward when they are no longer successful ways of communicating, or cease in supplying an effective marketing effort to the masses. Online marketing is no different, as popular and dynamic trends seem to change quarterly, if not sooner. The same is true for search engine optimization trends, or SEO trends. Keeping up with the masses, insuring that your SEO practices are the best of the best, can be an ongoing battle; one that can be combated with research, and overall knowledge of what is happening in the industry.

What’s Hot in SEO Trends

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Hot SEO Trends

Keeping up with trends in SEO can be just as time consuming as keeping up with fashion trends. As soon as you think something’s in, it finds itself heading right out of the back door. Here are a few of the always reliable mainstays that companies woefully abandon for hotter fly by night ideas, along with the latest and greatest trends in SEO. Unlike its fashion counter-part, these trends should get us all through the fall and winter months, without incident.

Content, Content, Content!

Whether you are writing new, updating existing or refreshing old information, content is a key component in the search engine optimization world. Blog with reckless abandon daily, to keep you site’s information available to the web spiders that are looking for exactly that: New content. Invite a guest blogger, and allow them to bring their credentials along, so back linking – or incoming links to your website – are increased, allowing more people to find your site through a search. Be sure to allow comments on your blog, so others can interact with your site, and its content. Blogging has transformed the internet from what was once regarded by mass media outlets as individuals spouting through their keyboards from their mother’s basements, to a legitimate means of communication employed by Fortune 500 companies, and almost every major news outlet. Take advantage of the turning tide in communication, and incorporate a blog into your website, if you have not done so already.

Keywords, Keywords, Keywords!

While a lot of things change, some things remain, and keyword initiatives are those that will always be important. Unless individuals start using osmosis to search for items on the web, keywords will always be at the top of the trends in SEO. Be sure to regularly research keywords that are trending in your industry, and apply them to your content. Keep in mind that your target audience may be comprised of individuals whose dialect and directives may contrast with your verbiage or vernacular. Research the trends geographically, so you are not alienating a portion of your prospective clients just by simply calling your product something different than they are used to referring to it. Although you cannot please all of the people, all of the time, it is worth mixing up iterations of copy to make sure you can engulf the majority of their searches, and get them to your page.

Social Networking

Does it work? That was long the million dollar question when industries started trying to shorten the distance between social networking and search engine optimization. The truth has finally set itself free in SEO trends, and the answer is yes: Social Networking begets search engine optimization. Imagine how many times a day you hear or see the phrases: “Like us on Facebook” or “Follow us on Twitter.” The internet lives by the same rule as any other popularity contest dictates, the more people “like” you, “follow” you, comment on your blog, leave feedback on your website, or review your products, the more search engines reflect your popularity, increasing your rank on search engine results pages. Should your company intertwine itself enough in each of those capacities, it very well could be the next trending topic, so do not sell yourself short in the social networking arena. If you have not already created an account for each of the popular social media outlets, do. Be sure to update them daily to help increase your SEO.

Linking Up

Providing links from your website to other authoritative websites helps search engines recognize the legitimacy of your website, thereby strengthening your search engine optimization. Allow identifiably consistent websites, with like information and industry status to link to your website, and provide a link back to theirs in kind. This will help get your website noticed through different marketing channels, allowing for more exposure in your industry, and a higher ranking on the search engine results pages.

The Web Keeps Getting Smarter: Adjust Accordingly

Although search engines only recognize words, making keywords and content incredibly important in SEO trends, applications, or simply “Apps” can also seek out videos, podcasts, maps and other non-text related information. Apps are available through Smart Phones around the world, and are a large part of how individuals solicit information from the web, even more concisely, in a more controlled, specialized atmosphere than through a web search. Will your site, or company information appear as a result of app usage? Smarten up your website to include an application that users can download, or that will work within an app such as “Where” or “Yellow Pages” to keep a tighter hold on your prospective customers, while getting them to your site for more information, once their initial, short-term need is met. Be sure to include descriptive copy on your site that can be grabbed by these applications, such as your complete contact information with an accompanying map.

Although it would be impossible to employ all of the web’s marketing tactics successfully, in one fail swoop, it is possible to keep up with technology, while monitoring what works in your industry. The hottest trends in SEO are typically a variation of previous trends, but knowing which ones work is the key. Trial and error is not the enemy, so do not beat yourself up if one practice does not work for your company. All industries differ in jargon, marketing expectations, and target audiences. The important thing is to know your industry, and who you are marketing to, to effectively optimize your efforts, especially when it comes to search engine results. Keeping your finger on the pulse of all things related to your company, and its target market, will help keep your content up to date, significant to those who are searching for it, and your keyword usage specific to its users. Each of these practices helps tighten and strengthen your SEO, allowing you to implement your own SEO trends for others to follow. SEO trends are one of the last segments where it is still possible to lead, while following.

SEO Internet Marketing

SEO Internet Marketing and Social Media

If you are building your brand as an internet marketer, one crucial element that you cannot overlook is the role that social media will play in your SEO Internet marketing success. While search engine optimization has long been at the forefront of must do activities for internet marketers, integrating social media into your efforts is an element that is too vital to miss. As the connection between search results and social media approvals becomes ever closer, the integration of social media into your branding efforts is going to become even more important. If you are looking at SEO internet marketing strictly from a return on investment perspective, then socializing your brand is a definite must do activity.

New Tools Help Search Results

With the arrival of tools like Google’s +1 Button (their equivalent to the Facebook Like button) as well as their hugely successful Google Plus social network, the connection between social likeability and search results is growing ever closer. Previously +1 button results only showed to those that you were socially connected to online. Google is now said to be exploring their options when it comes to integrating overall +1 approvals into search results. When factors such as how many Facebook Likes (or Google +1 votes) a specific page on your website has impacts upon where your site places in search results, this is clearly an element that you cannot afford to miss. The sooner you dive into all of the opportunities that social media can offer you, the further ahead you will be. The integration of social media and search results is already happening; you can choose to play catch up or you can immerse yourself now.

Integrate SEO Internet Marketing and Social Media

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SEO & Social Media

There are a huge number of ways that an internet marketer can use social media to their advantage. While sites like Twitter, Facebook, and Google Plus get the lion’s share of the social media hype, they are not the only players in the game. One often overlooked social media tool is video. Whether you choose to use Google’s YouTube or create and share your videos on your own website, connecting with your network using video is a tool that can be extremely useful. You can create text only videos, image and text, or even image, text, and audio videos to get your message out to your network. You need not be a master craftsman when it comes to creating socially sharable videos either. The key is to create a visually appealing entity that not only gets your message out but engages your audience at the same time. If you throw in content characteristics that make your audience want to share your video with their network, then you have truly hit a home run. While a site like NameChk (http://namechk.com) is meant to assist you in choosing an online name for specific websites, one look at its vast array of possibilities shows you at a glance just how many social media options are available. You can create a social blog to connect with your audience and build your brand. You can use tools like Reddit, Digg, or StumbleUpon to socialize your content to your network. You can even take advantage of sites like About.me or Path.to to build your brand and develop a web presence as an internet marketing superstar.

While taking full advantage of social media may initially seem like an overwhelming fulltime job, with daily practice and persistence it will soon become second nature. Just like you would not go a day without checking your email or smartphone for messages, the same applies to social media. Before too long it will become an integral part of how you do business. You would never think of opening a storefront without advertising to the world the name of your new business with a big bold sign out front. That is exactly what you are doing by utilizing social media as an internet marketer. You are building your brand and creating the image that your network will relate to.

 

Exact Phrase Match

Exact Phrase Match Critical for PPC Rates

Knowing the pros and cons of exact phrase match versus broad match when choosing keywords can be crucial to determining a successful PPC click through rate. While one option might lead a broader range of searchers to your door, the quality of those searchers proceeding through your door will differ. If your goal is to have visitors click on your site and engage with your product or service, then knowing the caliber of your clickers is vital.

Choosing Exact Phrase Match or Broad Match

When you are choosing the appropriate keywords for your site, you need to have a clear idea of exactly what your goals are. If you want to boost the number of your unique visitors, then opting for broad match keywords might be the option that is best suited to your needs. Whether you are using these keywords in your Adwords campaigns or in your site content, choosing broad match keywords will allow you to engage with more readers. Whether those readers turn into customers depends upon the quality of the content they find when they reach your site. When you allow broad match keywords in your Adwords campaigns, this brings a larger volume of readers to your website. As they are finding you via a “loosely targeted” keyword, when they arrive on your website they may find that your products or services are not what they were searching for at all. While their initial click on your site will count in your analytics as a unique visitor, when they do not stay on your site nor engage with your site, your bounce ratio will be affected. Not only are they bouncing directly away from your site but they are also not converting to a sale. This is one factor that you need to bear in mind when you opt for broad match phrasing versus exact match phrasing. Do you want less high quality clicks on your site or do you want more clicks that may or may not convert? This is a decision that only you can make based upon what your goals for your website are.

If your preference is for quality over quantity, then opting for exact phrase matches might suit your needs more effectively. By opting for exact phrase keyword matches, the chances of your website clicks converting greatly increase. While you may receive less unique visitors, the likelihood of them finding what they are looking for on your website is often enough to get many website owners to opt for exact phrase matches. If your website is well optimized to retain their attention and click through opportunities, then the chances of their clicks converting to sales increases even more.

The same theory applies whether you are choosing keywords for an Adword campaign or when you are optimizing your content. While broad match keywords and phrases might bring more readers to your content, the chances of them remaining on your site and engaging with your content depend greatly upon what they find once they land on your site. Synonyms might get them to you, but it is relevant content that will keep them there.

When you are setting up a PPC campaign, Google’s system automatically sets broad match phrasing as its default option. If you want to attract a more profitable click through customer, then choosing exact match phrasing during the setup phase might be an option for you to consider. Not all marketers opt for this scenario though, so it is up to you to determine what is in your best interests. Many marketers just starting out will initially opt for more clicks in the hopes of stacking the odds in their favor. They believe that what a searcher finds on their site will be enough to entice them to peruse the website even further. Whether this is true, remains to be seen and can only be determined by the quality of your website’s content.

Another important factor that is often overlooked is the option of negative keywords. Choosing this as an option helps you to keep your site from appearing in search results that you have pre-determined are not conducive to your ultimate goals. If your products or services are often found by inadvertent searches that do not convert to sales, this might be an opportunity to check out negative keyword options within your pay per click set up. If you know ahead of time that a reader who finds your site through inadvertent keyword confusion is going to increase your bounce rate, then heading them off at the pass only makes sense. Why pay for a click that you already know is not going to convert?

Exact Phrase Match vs. Broad Match

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Exact Phrase Match or Broad Match?

Whether you choose exact phrase match or broad match keywords, remember to include the use of long tail keywords within your site’s content. While they may not have a significant impact upon exact match searchers, they will definitely have an impact upon your conversion rate. The whole point of a Pay Per Click campaign is return on investment. If you can stack the odds in your favor in regard to your ROI, then why would you not consider using long tail keywords within your data?

The same applies to creating a landing page for your Adword investment. Rather than have clickers have to navigate your site all on their own, setting up a landing page for your Adwords campaign is a simple step that will significantly impact upon your ROI. Make sure that the keywords and information you include in your PPC campaign are prominently featured on your landing page too. Once a searcher hits your landing page and determines that they have indeed found what they are looking for, the chances of them engaging further with your products or services greatly increases. Just like Hansel and Gretel leaving breadcrumbs, making the journey to your site easier and more relevant for searchers only helps to increase your bottom line.

Determining which path to pursue is no easy decision for most marketers. Whether you are selling a service or a product, knowing which option will provide you with the best return on investment is often a case of trial and error. Experience often brings wisdom, but you do not want that experience to come at a high cost to your bottom line. If you can be aware of the pitfalls and varying options ahead of time, you are in a much better position to make a sound financial investment in your business. By being aware of what your different options are when you are setting up your advertising budget and content creation, you can choose the options that work in your favor in the strongest way. In order to get the most bang for your buck, you want to be smart with the investment of not only your money but your time also. Choosing keywords that deliver relevance and revenue is a winning scenario that you cannot afford to overlook. Unless you have unlimited funds to throw around while you resort to a trial and error PPC campaign, the choice is pretty clear. Opt for the keyword option that delivers to you the goal results that you have for your site. Only then will you ultimately be happy with the final outcome. No one else can determine for you what your results should be. Pick the path that suits YOU the best, and then lay the breadcrumbs to make that path easily followed.