You want a professional—a social media manager who not only knows how to handle the demands of this challenging position, but someone who is also as passionate about your business as you are. A huge part of attracting qualified applicants and eventually hiring the right candidate lies in your ability to write a [...]Continue Reading →
Let’s be honest–sometimes it’s easier to let the professionals handle your social media marketing activities while you get on with conquering your industry. As a hands-on business owner, it might be tough to let go, but the right agency offering the right blend of social media management services can be far more effective than you [...]Continue Reading →
Perhaps you’re a kickass communicator, but organization isn’t your forte.
Don’t worry. There are thousands of free social media editorial calendar templates you can download to help you plan, execute, and track your social program.
Which template should you [...]Continue Reading →
You’ve probably heard that content is the lifeblood of your website, blog, and social feeds. While that’s certainly true, the real question is whether you’re capable of creating enough content to keep your channels alive with compelling updates that foster engagement.
Even the best social media managers experience idea droughts from time to time, so [...]Continue Reading →
If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy. Fortunately, content curation is a pretty simple solution that can help you deliver meaningful and relevant content to your audience consistently.
What is content curation, though? Why should you [...]Continue Reading →
Social media is here to stay and with it is the need for the social media strategist. While you may encounter varied opinions about the title, role, responsibilities, competencies, and personality traits of individuals choosing this career path, the reality is that social campaigns will always need someone to develop, implement, lead, and measure them.
[...]Continue Reading →
Little monsters. Lambs. Lovatics.
Directioners. Beliebers. Hooligans.
Call them what you will, these people take the definition of “fan” to a completely new—and sometimes terrifying—level. They’ve set up dedicated websites, established active chat forums, and even branded body parts like Bruno Mars’ prominent neck vein.
Whether you love them, [...]Continue Reading →
Social media serves as a great tool in most areas of marketing, but many entrepreneurs and marketers find it falls flat when it comes to lead generation. While much of that boils down to common lead generation blunders, the other part of it boils down to social media users not knowing how to [...]Continue Reading →
Social media marketing is overwhelming. Unfortunately, that’s no excuse for a poorly executed strategy. These days, businesses can’t afford to randomly fire off tweets and Facebook posts with the hope that something will stick. You need a social media editorial calendar that’s not only going to keep you focused, but that’s also going to help [...]Continue Reading →
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