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Using webinars to market a businessIf you’re still on the fence about webinar marketing, and whether it’s right for your business (even after answering “yes” to every question in our quiz), you might want to evaluate the ways in which webinars benefit a business. Their advantages may just be enough to persuade your positive adoption of this tactic.

#Benefit 1: They’re Cost-Effective

When a tight budget or miracle-demanding bosses expect you to accomplish more with less, webinars can be an affordable solution to your dilemma. While you’ll still have to set aside costs for webinar development and web conferencing technology, you won’t need to budget for the travel, venue, accommodation, and catering expenses usually dedicated to hosting in-person seminars. That means you can free up finances for other areas of your business without sacrificing the opportunities this marketing tactic offers.

#Benefit 2: They’re Scalable

Nobody likes turning away a prospect or client, but live events at physical venues can really limit space. Thankfully, webinars are scalable. With no seating restrictions, you shouldn’t have any problems accommodating people who want to attend at the last minute.

#Benefit 3: They’re Convenient

Since there’s less organization involved with online events, webinars are a time-efficient tactic. They’re also designed to last around 45-90 minutes so you can easily schedule other activities into your day.

#Benefit 4: They Help Build Awareness

 webinars raise brand awareness

By creating a sense of occasion around the information or ideas you have to share, you effectively create hype and attract attention from your target audience. As awareness grows, traffic numbers to both your registration page and site will likely increase, and people registering for the webinar will potentially influence its virality by spreading the word to their online communities.

#Benefit 5: They’re Engaging

A huge focus for any marketer developing content is engagement. Thanks to the inclusion of video, slides, audio, and other interactive elements, webinars offer a highly engaging form of communication.

#Benefit 6: They Offer Long Term Value

If you record the session, your content can be accessed at any time long after the webinar has ended. Participants who may have missed something or want to reference your material at a later stage will gain additional value if they can view the webinar on demand. You can also generate residual ROI as you repurpose the presentation to create additional content.

#Benefit 7: They Increase Your Market Reach

Webinars increase market reachYou aren’t limited by location, which means you have an opportunity to grow your business faster by extending your reach across international borders. Audience members who wouldn’t have been able to attend an in-person event will also feel included and privy to the same experience as everyone else.

#Benefit 8: They Help Grow Your List, Leads, and Sales

Webinars are excellent for establishing yourself as a thought leader, educating and training attendees on your products and services, highlighting your experience and expertise, building relationships with audience members, increasing your brand’s credibility, and more. Therefore, if you create compelling content and use webinars the right way, you can motivate participants to join your email list, move them through your marketing and sales funnel, and convert them into paying customers and brand advocates. Ultimately, webinars offer a highly effective way of growing your list at a lower cost per lead.

#Benefit 9: They’re User-Friendly

You don’t need to be an IT guru to master web conferencing technology, nor do your audience members require technical abilities to register for and join a webinar. In fact, software has only become faster, more reliable, and less clunky over the last few years, so it really is a win-win situation all around.

 

Have we convinced you that webinars are worth a try? Are there any benefits you’d add if you’re already leveraging webinars in your business? Join the conversation in the comment section below.

About Shawn Manaher

Shawn Manaher has written 384 post in this blog.


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