SEO businesses are no different than any other business when it comes to leads and clients; the warmer qualified leads the better! The problem with that, leads are not always an easy thing to obtain and subsequently that means getting new clients can be tough too. In today’s blog, I will provide a few ways on how to get seo clients for your SEO Business.
Ask for referrals!
Let’s start with the most difficult way to get leads and clients. Ask for referrals from your existing clients! That’s right, ask them!
If you have provided value to your clients, then there is no reason why they should not be excited to give you a couple of referrals. Previous clients will also give you the clients that you targeting and in a very short period of time you will have a nice list of referrals to contact… but you have to ask!
You might be wondering if this actually works and after reading ‘The Consulting Bible’ by Alan Weiss, I have taken Alan’s recommendation and done it exactly this way:
After having let the client know a few weeks ahead of time I would be talking with them about referrals, I say the following, “Hi Client X, As you know referrals are the lifeblood of my business and just as I have provided you great value with Project X, I would like to do the same for others you know. Who do you know that would appreciate this kind of service?”
Without fail, each client I have asked has given me at least 1 referral and those referrals are like golden nuggets, so you want to make sure you take care of them.
I highly recommend that you read Alan’s book to get more detail on how to do it right, but I can tell you, it does work!
Give Away An eBook
The term “Inbound Marketing” has really helped to encapsulate the way in which marketers think about driving customers to their websites and as a result create leads and new clients. One of the tactics that works really well is to give away an eBook.
The company that has popularized the term Inbound Marketing, Hubspot does a fantastic job at using eBooks to create leads, which then turn into clients. I personally have downloaded no less than 5 of their eBooks in the last 3 months and each of them is high quality and worth the time to fill out any lead information.
Practically speaking, the way you give away an eBook includes you creating a landing page, setting up a lead capture form for the eBook to be shared, having the client fill out a few basic pieces of information (primarily their email address), and then providing a way for the eBook to be downloaded or sent to them.
Friends Send Friends Leads & Clients
When I checked my Facebook account a few weeks ago, I was surprised to get a message from a friend of mine, asking me if I was interested in working on a website that a friend of hers needed assistance with. “Well sure, let’s do it!”
After a few meetings with her friend and understanding what they want to do, I sent them a detailed proposal on how my team could help them and today I got word that they are ready to move ahead with this project!
While you don’t have to become “that guy” or “that gal” that only goes to your friends when you need more clients, there is nothing wrong with letting your friends know what you do! If they know what you do, it does make it easier for them to refer others, and easier for you getting seo clients.
Whether you get leads and clients through the above means or not, doesn’t matter to me, but what does matter is that you take action to figure out the best ways that work for you
Maybe you have another tip that can help others on how to get more clients, go ahead, and share it below! I would love to hear what you think!