The default setup of Google Analytics provides lots of insightful data; however, business owners need to know more about their websites. In particular, they want to see data directly related to their bottom line. This is data that the default data in reports can’t provide. [...]

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Believe it or not, you have an expert in your midst whose perspective will transform your business. You’ve probably heard of him before—he’s called your “buyer.”

Hopefully, you haven’t forgotten him while you’ve been building your empire, but in case you have, we’d like to reintroduce you. If you’re meeting for the first time, then [...]

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Hubspot is well-known for its annual State of Inbound Marketing Report. This year’s report contains information from statistics gleaned from over 3,000 business owners and marketers all over the world. If you want to read the entire 170 page report, you can find it here. I’ve gone through it and would like [...]

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Tracking your ad performance is important on a number of levels, and it should be a part of any strategic PPC plan. You need to figure out if the money you’re spending on ads is worth it, if your campaigns are as effective as they could be and tagging automatically or manually on [...]

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