Regular expressions (RegEx) have some useful applications in Google Analytics. You can use them to create more accurate and versatile tracking scenarios than are available by default on the platform. Regular expressions are essentially special characters that instruct Analytics on which sets of data to capture and record. This post will highlight some scenarios where [...]
The road map to a successful web marketing campaign is often ambiguous and difficult to visualize. After all, marketing is more of an art than a science, and there are seldom pre defined steps that lead you to an end goal. As marketers, we have to be visionaries and do a lot of testing to [...]
The amount of information online in terms of marketing and advertising is dizzying to say the least. Social media and SEO and PPC and all the different catchphrases and acronyms are enough to make any business owner throw up his or her hands and succumb to the sheer volume of information. While any given marketing [...]
There are lots of great resources online for learning AdWords, but rarely do those tutorials provide the practical experience necessary to be really successful. Today we are lucky enough to get a glimpse of that experience first-hand from our guest Chris Dreyer. Chris is the President and Founder of Attorney Rankings, [...]
As SEO or web marketers, our jobs are to promote web properties and get them maximum exposure to an audience that is increasingly spending more and more time online. We read posts and articles every day about the 5 greatest tips for driving traffic to a site or the 10 best ways to optimize your [...]
I’ve seen it in large companies, and I’ve seen it in one-person operations: A marketing plan with no clear direction affects all levels of business in many different industries. There are few things in this world that can be accomplished successfully without planning. Falling in love and chasing your dreams would be a couple that [...]
The default setup of Google Analytics provides lots of insightful data; however, business owners need to know more about their websites. In particular, they want to see data directly related to their bottom line. This is data that the default data in reports can’t provide. [...]
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Believe it or not, you have an expert in your midst whose perspective will transform your business. You’ve probably heard of him before—he’s called your “buyer.”
Hopefully, you haven’t forgotten him while you’ve been building your empire, but in case you have, we’d like to reintroduce you. If you’re meeting for the first time, then [...]
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Hubspot is well-known for its annual State of Inbound Marketing Report. This year’s report contains information from statistics gleaned from over 3,000 business owners and marketers all over the world. If you want to read the entire 170 page report, you can find it here. I’ve gone through it and would like [...]
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Tracking your ad performance is important on a number of levels, and it should be a part of any strategic PPC plan. You need to figure out if the money you’re spending on ads is worth it, if your campaigns are as effective as they could be and tagging automatically or manually on [...]
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